POSITION: Product Marketing Manager
JOB POSTING #: 01-017-2008
LOCATION: Seattle
HOURS: 37.5 hours per week
REPORTS TO: VP, Marketing & Communications
STARTING SALARY: DOE
OPENING DATE: 10/24/08
CLOSING DATE: Open Until Filled
BACKGROUND:
Childrens Home Society of Washington is the states oldest statewide, private, not-for-profit organization serving children and families. Our mission is to develop healthy children, create strong families, build engaged communities, and to speak and advocate for children. Each year, the Society serves thousands of children and parents across Washington through a variety of programs.
We are seeking an individual to join CHSW who believes in its mission and is passionate about the services we provide to our consumers. The person must be eager to call into play his/her skills to make a difference in the lives of children and families.
POSITION SUMMARY:
Lead development and implementation of strategic marketing plans designed to grow sales of the PlayBright Learning System and other CHSW-developed products. This position will manage ongoing and comprehensive target marketing and lead generation activity.
DUTIES AND RESPONSIBILITIES:
ESSENTIAL FUNCTIONS:
Lead development and execution of marketing plans including direct mail, web and e-marketing, collateral, advertising, and trade show strategies.
Collaborate closely with New Business Initiatives and other CHSW departments in the development and execution of marketing plans.
Develop customer acquisition, lead generation, and customer retention strategies.
Develop and execute product launch marketing plans.
Oversee the development of product sales forecasts, metrics, and reports to assist in managing marketing initiatives. Provide analysis of sales and client data to support organizational strategic planning.
Complete promotion analyses to evaluate the effectiveness of marketing efforts including ROI and conversion rate assessments.
Recommend strategies for modifying existing products and formulating new products to more fully meet clients' needs.
Work with Business Manager/Product Manager to analyze internal and external information to identify new opportunities and formulate marketing, positioning, and distribution strategies.
Stay abreast of significant industry and competitive trends.
Other duties as assigned by Supervisor.
General Performance Factors:
Demonstrate a customer service focus.
Develop and maintain effective working relationships.
Maintain regular and predictable attendance of set work schedule.
Perform other tasks as requested by supervisor. The essential functions are not the exclusive requirements of this position.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
MINIMUM QUALIFICATIONS:
Bachelors degree in business with marketing emphasis, or a related field
MBA preferred
Minimum of five years marketing and management experience
Experience with data base and catalog marketing preferred
Excellent verbal, written, and interpersonal skills
Strong leadership and decision-making skills
Outstanding ability to collaborate and build strong teams
Solid grasp of marketing and sales concepts
Strong project management skills
Ability to mentor and supervise staff
Ability to think and plan strategically
MS Office Suite
Ability to occasionally travel overnight.
Proficient in MS Windows, Office Suite and Outlook.
APPLICATION PROCESS:
To apply online, please visit our website at childrenshomesociety.org
Address: 3300 NE 65th Street
P.O. Box 15190
Seattle, WA 98115-0190
Childrens Home Society of Washington provides equal employment opportunities to all persons regardless of race, sex, sexual orientation, age, national origin, religion, disability, or veterans status.
